Academy Camps aimed to stand out in the competitive summer camp landscape by showcasing its top-tier facilities and expert coaching, fostering excitement among prospective campers and families through their first-ever Brand Video. We understood the pivotal role of visual storytelling in capturing the spirit of Academy Camps, including the vibrancy and energy within the camp that would resonate with the target audiences of campers and their parents.

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We developed an overarching Brand Video to encapsulate the essence of Academy Camps' ethos: a modern approach to the sports camp experience. Through sweeping visuals, including drone footage and photography capturing intimate moments, we showcased the essence of camaraderie, determination, and sheer joy permeating the camp. In addition to the Brand Video, we created shorter social videos tailored to each of the four core sports offered at Academy Camps.