make cool shit with good people
Have a project you want to discuss?
We’ve kicked off work in all kinds of ways, so whether you call, video, text, email or DM, we’re ready to go.
hello@heartlent.com
475 999 1155
We’re a veteran team of creatives, producers, and strategists who move fast, think sharp, and deliver under pressure. Our background spans sports, media, startups, the biggest agency holding companies, and global brands. We’ve been deep in the trenches, working with some of the world’s most iconic names on the biggest stages with the most at stake. We’ve built, led, and scaled high-performing teams. We’ve spent over a decade inside the NBA, where execution isn’t optional.
We’re the fixers who solve problems, stay calm under fire, and get it done. We thrive when timelines are tight, stakes are high, and the brief barely exists. We’ve turned around full-scale productions in a week, delivered overnight edits, completed creative in 48 hours, and launched bold ideas without needing to be babysat. When the moment matters most, we’re brought in for fresh perspective, fearless creativity, and execution that delivers.
Our name comes from what we believe significant work takes: heart and talent. What we make is personal, bold, and built to last.
No fluff. No filler. Just smart, bold work we’re proud to stand behind from a team people want to work with again.
Leadership
Elliot Gerard
Elliot Gerard
With a Masters Degree from The Pratt Institute, Elliot has over 18 years of experience in the creative industry, leading the development of award-winning campaigns for numerous brands and media outlets, such as ESPN, Nike, and AT&T.
His expertise in professional sports has been recognized by major publications such as NBC, CBS, Bleacher Report, Sports Illustrated, The Boston Globe, and The Washington Post. Throughout his career, Elliot has had the opportunity to work with some of the most influential athletes in the world.
He attributes his success to the support and inspiration from his wife and two children.
Jonah Ballow
Jonah Ballow
For over a decade, Jonah worked as an on-air talent for the Minnesota Timberwolves and New York Knicks, where he also led their digital and social content strategy. He later moved to the agency side, where he has been involved in all aspects of content creation as a storyteller, producer, and director. Throughout his over 18-year career, Jonah has worked with notable brands such as Bvlgari, Fanatics, New York Red Bulls, Nike, Shiseido, and Toyota. He has a special interest in direct-to-athlete content and has interviewed numerous world-class athletes.
Among the highlights of his career, Jonah has interviewed Howard Stern and managed to sneak Conor McGregor into the Knicks locker room. A Colorado native, Jonah is a combat sports enthusiast and loves watching documentaries on various topics.
Keith Stoeckeler
Keith Stoeckeler
Keith spent over 18 years with some of the top advertising firms, including Dentsu, Interpublic Group, Omnicom, and Publicis, where he worked with brands such as AT&T, Citi, Harley-Davidson, IBM, Procter & Gamble, and Subaru.
In 2023, Keith published The Sparkly Bun, an award-winning children’s book inspired by a desire to create a meaningful gift for his two children.
Keith is a cheeseburger enthusiast passionate about typography and restaurant menu design and has an unwavering preference for iced coffee, regardless of the season.