"Cheetos 75th: The Mark of Mischief" was a birthday bash celebrating 75 years of the brand leaving its orange mark on pop culture, and we covered it all in collaboration with Boom Ventures and Ketchum PR for client Frito Lay. 75 years, a moment that matters.

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To commemorate the milestone and help jumpstart fashion’s biggest week with a playful mischievousness, party-host Chester Cheetah surprised Cheetos fans and VIP party guests with a runway collection showcasing his orange, black and fiery influence over seven decades.

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Joining Chester was pastry-master Christina Tosi of award-winning bakery Milk Bar who revealed a new, exclusive Cheetos cake to mark the diamond birthday.