Production
Clemson University
Celebrating an historic first for Clemson University. 500,000 impressions. 126,000 views. 29,000 likes. 🥇night.
Overview
Trevor Lawrence is the first Clemson player in history to be selected as the #1 pick in the NFL Draft. Our partnership with Opendorse created a unique project to celebrate this momentous occasion.
With the help of Jared "Gold Yeller" Jacobs and the Clemson creative team, we created a stop motion animation that was shared on Clemson Football's social media channels and generated over 500,000 impressions and a 6.2% average engagement rate, with 126,000 views and 29,000 likes. Clemson Football made this piece their first social media post when Lawrence was selected as the #1 overall pick.
Services
- Content Strategy
- Creative Direction
- Motion Tracking
- Production
- Social Strategy
- Sound Design
- Stop Motion
Results
500,000+
500,000+
Impressions In 24-Hours
126,000+
126,000+
Views in 24-Hours 👀
29,000+
29,000+
Likes in 24-Hours 👍🏼
6.2%
6.2%
Average Engagement Rate
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“We knew Trevor being the #1 pick was going to be an enormous moment and we were excited to collaborate with HEARTLENT to contribute something unique and memorable to the conversation.”
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