The Ask
The NFLPA looked to our team to relaunch its groundbreaking AthleteAnd campaign with a refreshed digital experience and new YouTube series spotlighting NFL players' passions, pursuits, and personal journeys.

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The Approach
We concepted, shot, and edited four unique NFL stories in 2025 and we will complete the first season of the series in 2026.

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Key Deliverables

• Engaging long-form features for YouTube
• Vertical, social cuts for the NFLPA's collab posts
• On-site production and post
• Player and partner alignment for delivery

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The Impact
The digital platform serves as a resource for fans, media, and partners to engage with curated and learn more about the players' off-field impact. Additionally, the content pieces provide the players content to power their owned social platforms and opportunities to leverage the content for brand deals.

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