The Ask
The Jets needed a creative partner to help produce a high-impact campaign for their 2023 kickoff. The ask included branding, original merchandise, campaign visuals, and content that could build buzz and convert attention into real sales. The merch had to feel authentic to the team and fresh for fans.

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The Approach
We collaborated with the Jets to design a custom capsule that blended football nostalgia with New York City energy. The creative led with illustration and extended across apparel, packaging, launch graphics, and social content.

The work was built for quick impact and limited release, with visuals that celebrated fan culture and helped drive product demand.

• Built the event identity and visual branding
• Designed a six-piece limited-edition merch line in collaboration with Starter
• Positioned the release with NFL stars, including Bart Scott and Aaron Rodgers

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Key Deliverables

• Complete event branding and identity
• Limited-edition merch design
• Campaign creative across social and physical spaces
• Event visuals and launch support across the site, email, and social
• E-comm assets and launch graphics

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The Impact

• 85 percent sellout in 5-hours
• Over 11,000 organic product views
• Client feedback praising creative and performance