To start the New York Jets' 2024-2025 NFL season with a bang, we helped orchestrate the all-new Green and White Day, sponsored by Paramount+. This all-day season kickoff event included our overall branding and identity and featured a first-ever limited-edition merchandise drop that we meticulously designed; it achieved an impressive 85% sellout within just 5 hours.

‍

Green and White Day celebrated the Jets' opening game, building excitement ahead of their Monday Night Football kickoff. The day began with radio giveaways of tickets and exclusive merch, ramping up with VIP sweepstakes and the Empire State Building glowing green in Jets' support. At mid-day, we made Jets history, unveiling a first-ever limited-edition merch collection with Starter that we designed and developed, and was worn by Bart Scott, Aaron Rodgers, and more.

‍

Within three weeks, we crafted the event's bold identity, developed the branding, and curated a six-piece limited edition merch collection.

‍