Branding

Premier Hockey Federation

Elevating women's sports + shaping the future of women's hockey. We played every position as Agency of Record for this groundbreaking league πŸ’

2022 Isobel Cup motion

Overview

From rebranding and launching franchises, to developing jerseys and league-wide creative and video, we played a pivotal role in elevating the professionalism and profile of the Premier Hockey Federation (PHF) as their Agency of Record, leading to a groundbreaking merger between the PWHPA and PHF (PWHL).

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From building dynamic brand identities from the ground up to elevating existing branding to new heights, we were responsible for all creative strategy, execution, and production aspects of the day-to-day content, and the league's major events, including the All-Star games, Isobel Cup Championship, league awards, and free agency.

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Our contributions extended beyond individual teams, offering innovative designs to elevate the league as a whole.

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As a testament to our impact, key stakeholders recognize the transformative role we played in elevating the league and women's sports as a whole - leaving an indelible mark on the women's sports landscape.

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Services

  • Animation
  • Branding + Identity
  • Broadcast Production
  • Content Strategy
  • Creative Direction and Development
  • Marketing Campaigns
  • Merchandise Development
  • Motion Design
  • Post Production
  • Promotional Materials
  • Sound Design
  • Strategy
  • Uniform Design
  • Video Production

statistics

700+
700+

Total In-Season Creative Assets + Videos Developed

14
14

Jerseys Developed

1
1

Teams Launched

6-Months
6-Months

Season Length

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β€œHeartlent Group has the unique ability to bring our creative visions to life, and is the ideal partner to help us showcase the passion of our players, teams, and league...”

Reagan Carey | Commissioner, Premier Hockey Federation
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