Branding
Rock The Vote
Mobilizing a New Generation With Art, Basketball and Activism
Overview
The Ask
Rock the Vote needed a campaign to reach young voters through a platform they cared about — basketball. They wanted a creative partner to help concept, build, and deliver a content system that felt bold, inclusive, and empowering. The work needed to move across social, print, and culture.
The Approach
We developed a bold, expressive campaign system built for reach and relevance. Working under a tight six-week timeline, our team:
- Created a complete campaign identity from scratch
- Produced more than 400 assets across static, motion, merch, and OOH
- Designed a flexible visual toolkit for over 15 partner orgs and artist collabs
- Centered the messaging around power, voice, and community activation
Key Deliverables
- Complete campaign identity and graphic system
- 400+ original illustrated assets
- Motion content and video edits
- Toolkits for partners and influencers
- Event signage and activation design
- Social strategy and creative rollout
The Impact
- 400+ assets created and distributed
- 4.2 percent engagement rate
- Start to finish was 6 weeks
- 18 industry awards won
- Multiple partner organizations activated
Services
Blockchain Strategy
Branding and Identity
Content Strategy
Creative Direction
Digital Collectibles
Illustration
statistics
400+
400+
Pieces of Content
85,000
85,000
Engagements
4.2%
4.2%
Engagement Rate
18
18
Industry Awards 🏆
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“These distinct and colorful graphics saturated social media feeds grabbing young fans’ attention... We are thrilled to have worked with Heartlent Group.”
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