The 2025 Sports Illustrated Sportsperson of the Year Awards took place at Wynn Las Vegas, hosted by Keegan-Michael Key. Celebrating its 70th anniversary, the prestigious event honored Simone Biles as Sportsperson of the Year, recognizing her excellence and impact in sports. Additional honors included the Muhammad Ali Legacy Award, celebrating philanthropy and community service, and the inaugural Innovator of the Year Award, spotlighting advancements in sports performance, business, and technology.

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Our team played a key role in shaping the event’s digital presence, delivering branding, content strategy, creative direction, and motion design to elevate the experience. Our team developed dynamic digital assets that enhanced the event’s storytelling and engagement, ensuring a seamless and visually compelling production.

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Coinciding with CES, the event also showcased the AFEELA EV prototype by Sony Honda Mobility, emphasizing the fusion of sports, entertainment, and innovation. As one of the most prestigious honors in sports, the ceremony continues to celebrate athletes and teams who embody the highest ideals of sportsmanship.

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