Sports Illustrated
We helped Sports Illustrated turn a legacy event into a modern storytelling experience
Overview
The Ask
Sports Illustrated was preparing to celebrate the 70th anniversary of its Sportsperson of the Year Awards, a major show honoring athletic excellence and cultural influence. Held in Las Vegas and hosted by Keegan-Michael Key, the event needed a bold and cohesive creative system to match both the moment and the CES stage it was set on.
The Approach
We led branding, content strategy, motion design, and live event creative tech support to create a premium digital experience. Our work connected the storytelling across formats and moments, from pre-show visuals to in-event graphics.
Everything we made was built to move fast, hit clean, and keep the spotlight on the stories being told.
Key Deliverables
- Title graphics and lower thirds
- Visual system and show branding
- Event screen content and motion design
- Real-time graphics and transitions
- Video production elements
- Creative support for multiple award moments
The Impact
- 425,000+ viewers across live and streaming
- All creative delivered in under 30 days
- Unified visual identity across multiple award segments
- Featured during presentations for Simone Biles, the Muhammad Ali Legacy Award and Innovator of the Year
Services
Branding: Digital
Content Strategy
Creative Direction and Development
Event Production: Digital
Motion Design and Development
statistics
From Brief to Event
Total Likes 👍
