Production

Xfinity

Uniting NFL, WWE, and Top Influencers: The Ultimate Madden Super Bowl Tournament

madden, xfinity, scott hanson, jahmyr gibbs, bijan robinson, jayden daniels

Overview

We partnered with Athletes First and Xfinity to deliver a high-energy production, creative, and branding experience for Bayou Blitz, a premier Madden tournament filmed during Super Bowl week in New Orleans.

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Hosted by NFL Network’s Scott Hanson, the event brought together elite talent, including NFL stars Jayden Daniels, Jahmyr Gibbs, and Bijan Robinson, WWE’s Austin Creed, and Madden influencer Eli Mack, for an intense gaming showdown.

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With a rapid 24-hour turnaround, our team produced long-form YouTube content and engaging social media cuts, capturing the electrifying competition and the energy of Super Bowl week. Bayou Blitz seamlessly fused sports, gaming, and entertainment, amplifying brand presence through immersive storytelling and high-impact digital content.

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Services

  • Content Strategy
  • Creative Direction and Development
  • Illustration
  • Motion Graphics
  • Sound Design
  • Video Production

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statistics

Over 47M
Over 47M

Combined Views

24 - 48 HOURS
24 - 48 HOURS

Turnaround Time

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"Y’all have been a damn dream, not just from the perspective of being nimble and agile during a very truncated production process, but as honest to god collaborators. Even though our timelines were tight, I never felt like we were compromising on creativity and quality. I love what we were able to create together, and I’m certain that it would not have been half so successful if it wasn’t for your partnership. I appreciate the hell outta y’all."

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