We partnered with Athletes First and Xfinity to deliver a high-energy production, creative, and branding experience for Bayou Blitz, a premier Madden tournament filmed during Super Bowl week in New Orleans.

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Hosted by NFL Network’s Scott Hanson, the event brought together elite talent, including NFL stars Jayden Daniels, Jahmyr Gibbs, and Bijan Robinson, WWE’s Austin Creed, and Madden influencer Eli Mack, for an intense gaming showdown.

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With a rapid 24-hour turnaround, our team produced long-form YouTube content and engaging social media cuts, capturing the electrifying competition and the energy of Super Bowl week. Bayou Blitz seamlessly fused sports, gaming, and entertainment, amplifying brand presence through immersive storytelling and high-impact digital content.

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