EP 22: NIKKI SHARP

Nikki Sharp is a wellness expert, 2x best-selling author, creator of a #1 app, and host of a top 30 podcast… what does this woman NOT do?!

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We Discussed:

• being an influencer
• why she hates being called an “influencer”
• what she looks for in brand partnerships
• how she manages inbound and outbound brand opportunities
• how involved she gets on the creative
• what makes a good brand partnership

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This discussion is a great peek behind the curtain on the work influencers do, given much of what people see is the finished product and not the work that went into that Instagram post or Story.