EP 26: ADENA JONES

Adena Jones is one of the Social Media OGs, and you might know her from Bleacher Report, ESPN, NBA TV, Soul Cycle, and many others…. She has recently co-founded and launched Another Lane, an exclusive sneaker marketplace and community, with her husband Chad.

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We Discussed:

• How the four of us worked within the beginnings of Social Media… remember Twitpic?
• Why it is so important for a brand to have brand guidelines on Social Media
• Sneaker Culture: where it started
• Adena and Chad’s background in sneaker culture
• Adena’s favorite pairs of sneakers, and how Dr. J is involved
• The sneakers Adena and Chad chose to wear on their wedding day
• The difference between a Collector and a Reseller in Sneaker Culture
• How Another Lane started and why it started