EP 27: JAY KOEPPEL

Jay Koeppel is a big NY Jets fan which opened doors for opportunities and businesses such as creating a magazine, guerilla marketing campaigns, getting press credentials from the Jets, and doing stunty and buzzworthy things on behalf of his Jets fandom which got him local and national media attention countless times.

As much of his business life was ramping up, COVID shut down many aspects of his business and opportunities, and Jay pivoted into getting on the radar with Gary Vaynerchuk, staying on that radar, and getting hired to work for Gary to develop content for One37pm.

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We Discussed:

• Jay’s relationship with Elliot over the last 5+ years
• Lifelong Jets fandom since 5-years-old
• The Jets magazine he developed and ran
• The stunts, mainly trolling the New England Patriots, which you likely have heard of but maybe didn’t know who was behind it
• His merch lines and developed products
• Getting a job with Gary Vaynerchuk in the middle of COVID