EP 34: AMIR ZONOZI

Amir Zonozi is President and Co-Founder of Zoomph, a company that helps teams, leagues, brands, and agencies measure the value of sponsorships and understand their audiences for sports and esports.

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We Discussed:

• Amir’s background

• How Zoomph started, and the teams they first started working with (“They gave us Press passes, and they shouldn’t have”)

• Amir deconstructs sponsored content that performed well because it incorporated the data

• How important is the team winning to the success of the content they share?

• Why Specification and Community matters so much

• Is there such a thing as too much data? (Question submitted from Christian Matthews, Vice President, Strategy & Sponsorship - Washington Football Team)

• Did you know Shaq has a 12-song Greatest Hits rap album?! Elliot did!

• Shoutout to NWSL, NWHL, Paul Rabil, Dan LaTorraca and the Carolina Hurricanes, Washington Football Team, XFL Digital Teams

• Amir tells a great eSports sponsor story: DHL