EP 36: EMILY MILLER

Emily Miller is Senior Digital Marketing Manager at The New York Racing Association. We talked to her about her career in sports and what led her to her current role with NYRA.

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We Discussed:

• Growing up in Saratoga and around the track

• How she got into her role at NYRA

• What her current role at NYRA entails

• How and why data and analytics, and the psychology of being a fan impacts her work

• How she develops content for the wide range of horse racing fan -- the casual fan to the avid bettor -- and the differences in audiences between the tracks she has purview over

• How horse racing has had a large lead in sport betting and how that impacts the current sports betting landscape

• How important it is to drive an in-person experience that is better than a consumer enjoying at-home

• How COVID changed what she was doing day in and out

• Discussions on fans returning to the horse track

• How horses get their names, and what Emily’s favorite horse name is