EP 41: STEVEN BRUNNER

Steven Brunner started King of the Mountain Sports Marketing (KOM) in 2005 after leaving a senior executive marketing position at the U.S. Olympic Committee. He had previously been a marketing executive for Turner Sports in Atlanta, and associate executive director at USA Wrestling.

We discussed:

• His roots in Wisconsin
• How he got into running in high school (was a collegiate duathlete and triathlete)
• How he started KOM and what KOM focuses on
• His thoughts on niche and smaller sports recently getting their due recognition
• An amazing Tour de France story -- yes those fans are super close to the action, and yes they do get run over
• His thoughts on the Olympic Games in Tokyo (he has worked 6 Olympic Games)
• Perspective on NIL and the desire to make it more equitable
• KOM’s latest project, with news he has not publicly stated yet