EP 43: REBECCA LEVIN

Rebecca Levin is a VP at IMG Media

‍

We Discussed:

• We talked about growing up outside NYC
• Rebecca was a Collegiate Club Rugby player and that involvement in and her contacts in the sport helped her determine she wanted to work in sports
• How her career started in Minor League Baseball and all that she was exposed to with that team
• How she arrived at Octagon, MLB Network, and then IMG Media where she's been now for over 10-years
• Where she spends her time with clients including LPGA, World's Strongest Man, and New York City Marathon
• The role of UFC since becoming a part of Endeavor
• The rise of the niche sport
• How IMG approaches content, and how Rebecca navigated World's Strongest Man during COVID
• What Rebecca's clients are doing within NFTs (example: Wimbledon and Andy Murray)
• Staying with a company for over 10-years is rare in our industry, so we ask Rebecca what people should look for and keep in mind when determining if you should stay with a company or leave to get a promotion/raise
• The change in the relationship between athletes and fans

‍