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We need to be doing that

EP 50: KEITH HERNANDEZ

Keith Hernandez (not the Mets guy!) is Founder and Partner at Launch Angle, and Host of the podcast The Changeup

EPISODE 50!

Keith Hernandez (not the Mets guy!) is Founder and Partner at Launch Angle, and Host of the podcast The Changeup (again, not a baseball reference!). His prior jobs include Bleacher Report, Slate Magazine, and Buzzfeed.

We Discussed:

  • How often people mistake him for Keith Hernandez of the Mets, but how it works in his favor when making restaurant reservations
  • Shift in content creation from his time at Bleacher Report to 2022
  • Athletes building their brand away from sports, and did it all begin with LeBron James?
  • Considerations for branded content and athletes, what is working and what isn’t
  • Thoughts on NIL (Name, Image, Likeness)
  • His career arc, how he got an internship and started in the industry
  • His firefighter stories… no, really
  • What he’s up to now with Launch Angle

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