EP 8: ADAM + CRAIG MALAMUT

Originally from South Jersey, Adam + Craig are brothers who have been making animated cartoons together since 2012. They started by teaching themselves to animate and doing everything from concept to writing, voice-acting, music composition, directing, and animating.

And then came Game of Zones, which as the brothers say was intended as a one-off video that took on a life of its own, evolving into a full series running for seven seasons with over 300 million views, three Sports Emmy nominations, and a Grand Clio.

Adam + Craig were in-house at Bleacher Report from 2014 to 2020, creating and developing original animated series, one of which was Game of Zones. In their time at B/R, they helped grow the animation department from just the two of them into a full animation production team.

We discussed their background, dove into Game of Zones in a behind-the-scenes way that resulted in Adam + Craig providing priceless information to anyone in design, animation, and especially sports content/social media. We also discuss what's next for the brothers.