New York Knicks
Turning Garden Energy Into Culture-Driving Creative, Season After Season
Overview
The Ask
The Knicks needed content that could keep up with the energy of Madison Square Garden during the playoffs. They wanted creative that moved fast, connected with fans and made a visual impact across digital.
The Approach
Across three consecutive playoff runs, we built a creative system around speed, culture, and fan connection. Every piece was designed to capture emotion, celebrate the team, and show up in the places fans look. We tapped into player personality, team identity, and the rhythm of the postseason to make content that felt alive.
Key Deliverables
- 3D video production
- Custom illustrations
- Animated GIFs
- Rotoscoped highlights
- Complete VFX and audio packages
- Player-led storytelling moments
The Impact
2023 Highlight: A VFX-driven piece capturing the Knicks–Heat rivalry, produced from script to sound design in 48 hours.
2025 Highlight: A rotoscope highlight animation turned around within 12 hours post-game garnered over 2.6 million views, 14.2 times the Knicks Playoffs content benchmark.
Services
3D
Content Strategy
Copywriting + Scripting
Creative Direction
Illustration
Motion
Post Production
Rotoscoping + Animation
Social Content Design
Sound Design
Video Production
statistics
Total Combined Views 👀
Total Assets
Typical Turnaround
