In our ongoing partnership with Andy Scurto, encompassing numerous projects for his Tulsa Oilers Indoor Football League (IFL) and Tulsa Oilers ECHL teams, we recently spearheaded the creative direction for our latest project with Andy, the 140,000-square-foot WeStreet Ice Center in Tulsa, Oklahoma. Located in a repurposed Macy's building, this ambitious venture aimed to transform the space into a premier ice rink and sports facility, complete with the all-new Puck's Sports Bar & Grill.

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Our key role involved shaping the overarching creative vision for the WeStreet Ice Center, ensuring synergy with our established Tulsa Oilers brand while crafting a unique and exciting identity for the new venue. From initial concept to final implementation, we led the creative development process, encompassing everything from exterior signage to interior design elements. Our primary objective was to establish a unique identity for Puck's that seamlessly integrated elements of the Tulsa Oilers hockey team brand and sponsor Yuengling, creating a cohesive branding strategy that resonated with sports enthusiasts and patrons alike.

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We developed and refined 12 distinct logo iterations, ensuring their versatility across various applications within the restaurant and beyond.